Strip Down...Get Free Clothes - Designer Stores Take Marketing To The 'N(ude)-ext' Level | Photos

Dozens of bargain hunters strip down to their underwear for the beginning of the January sales in the cities of Rome and Turin. These photographs show the bargain hunters queuing up outside designer shops promising free clothes and discounts.

The Seminaked Party was organised by Desigual, which promised the first 100 that they would be dressed for free.

Participants began queuing in Turin late last night for the 8am opening, according to local reports.

Those who arrived as late as 3am missed out on the free clothing. See more photos after the cut...