"A large cup size does not have to mean a lifetime of discomfort and back pain," Kewi Bra founder, Muyiwa Olumide
After four years of research, testing, feedback analysis and working with engineers and designers, the Kewi Bra prototype was created. Using magentic force to convert the downward pressure of breasts into an upward lift, the Kewi Bra aims to give a customized fit for sizes D and above.
The new strapless bra for women with larger breasts uses two inner cups held by a patent-pending magnetic device, the Kewi Bra, set to launch on Christmas Day for $150, claims to have a lift potential of 11.2lbs.




